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ICS Resin Dubai
01.
The Brief
ICS Resin Dubai, a flooring expert specialising in resin bound driveways and printed concrete surfaces, sought to create a compelling online presence for their new operations in Dubai.
They aimed to project the professionalism and expertise they have established in the UK while resonating with the local Dubai market.
INDUSTRY
- Flooring Company
LOCATION
- Dubai
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
The design strategy focused on blending ICS Resin’s established UK reputation with a local Dubai appeal. We integrated images of Arabic people and local job sites alongside their impressive UK projects to create a culturally relevant and engaging website. The design featured a gallery showcasing their work, complemented by a video to highlight their skills and craftsmanship.
03.
Web Development
The website was developed with functionality and performance in mind. We incorporated landing pages for each service, options to request brochures and consultations, and integrated WhatsApp messaging for easy client communication. The site also featured a zoom function on images and the inclusion of their resin supplier’s logo on the home page to build trust and credibility.
04.
SEO
Our SEO approach ensured the site was optimised for search engines with page loading times kept below 3 seconds. We meticulously crafted H tags, metadata, and created landing pages to enhance local SEO. The site was indexed into Google, with accounts set up on Google Search Console and Google Analytics to provide the client with valuable insights and access.
05.
Results
ICS Resin Dubai was thrilled with the final result. The website successfully establishes their presence as a trusted local business while reflecting their international expertise. With minimal changes required post-launch, the project met all objectives effectively. We look forward to continuing our partnership with ICS Resin Dubai and supporting their growth in the region.
