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NT Cloke Pumps & Water 2024
01.
The Brief
NT Cloke Pumps & Water, a Midlands-based pump company, approached us with a significant project: redesigning their extensive website to modernise their online presence and integrate e-commerce functionality. With over 200 pages and a strong investment in SEO, it was crucial to enhance their site’s design while preserving and improving their search engine performance.
This website would position NT Cloke Pumps & Water as a clear leader in their industry and would stand them head and shoulders above their competition.
INDUSTRY
- Pump Engineer
LOCATION
- Leicester
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
Web Design Leicester
The redesign focused on creating a contemporary, standout look to differentiate NT Cloke from competitors. We incorporated a new colour palette featuring blue, introduced a streamlined navigation system, and enhanced the visual appeal with a modern design. Key features included a revamped case study section to showcase previous projects and a blog section to support clients and drive traffic.
03.
Web Development
The project involved developing a robust e-commerce section, enabling NT Cloke to sell their range of pumps and equipment directly from the website. This included setting up payment processing and inventory management systems. We also integrated WhatsApp chat for easy client communication and implemented user-friendly booking options for engineers.
04.
SEO
The website was meticulously optimised for search engines, with improvements to page speeds, content, and SEO tagging. We ensured that all previous SEO investments were preserved and built upon, resulting in significant enhancements in search engine performance and user experience.
05.
Results
The new website design and functionality led to a remarkable increase in enquiries and traffic within weeks of launch. NT Cloke was thrilled with the modernised look and enhanced user experience, which exceeded their expectations. The e-commerce integration and improved SEO have positioned them for continued success and growth. The client’s excitement about the project and the positive impact on their business affirmed the project’s success.
