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Sanctum Healthcare
01.
The Brief
Sanctum Healthcare, a brain health clinic located in Cheshire, approached us with the need to revamp their outdated website. Their existing online presence lacked the trust and professionalism expected from a leading healthcare provider. The goal was to redesign the website to inspire confidence, be more user-friendly, and highlight the comprehensive services they offer to individuals seeking neurological support.
The previous site was too dark and lacked the modern feel needed to convey the clinic’s expertise in brain health. The objective was to create a fresh, professional, and warm design that aligned with their brand and would resonate with their target audience, providing easy access to essential information.
INDUSTRY
- Healthcare
LOCATION
- Cheshire
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
Our design process began with understanding the clinic’s brand and the need to portray a sense of trustworthiness, warmth, and professionalism. The new site was built around a modern, clean design featuring high-resolution images, custom icons, and a calming blue colour palette. We incorporated easy navigation, clearly defined service pages, and sections dedicated to patient resources. The focus was on user experience, ensuring visitors could easily access information on the clinic’s services and make enquiries.
03.
Web Development
The website was developed on WordPress using Elementor to ensure flexibility and ease of content management. With over 40 pages of content, we designed a scalable solution that could accommodate future updates. We integrated custom forms for inquiries, allowing prospective patients to easily contact the clinic. The development also focused on performance, with improved hosting to enhance page speed and reduce load times. We worked closely with the client to ensure all required features were seamlessly implemented.
04.
SEO
SEO was a key focus during the project to ensure the site would be easily discoverable by potential clients. We optimised the site’s content with relevant keywords, H tags, and meta descriptions, ensuring all pages were indexed properly by search engines. Performance enhancements, including faster page loading times and mobile responsiveness, were implemented to improve both user experience and search rankings. The site was fully optimised for Google, including the setup of Google Analytics and Google Search Console to track performance.
05.
Results
Sanctum Healthcare saw a significant improvement in their online presence following the redesign. The new website not only provided a more professional and engaging user experience but also began generating inquiries soon after launch. The improved SEO and user-friendly design helped increase the clinic’s visibility, driving more organic traffic. The project was a resounding success, with the site continuing to attract new clients and provide valuable support to the clinic’s operations.
