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Urban Resin
01.
The Brief
Urban Resin approached Whiteski Digital looking to take their new epoxy resin business online properly and begin generating enquiries within their local area. As an industry we know extremely well — having designed websites for many resin flooring companies including leading supplier and training provider Xtreme Polishing Systems — we understood immediately what was required to help this business stand out within a highly visual and competitive market.
A major part of the discussions with the client focused around the value of investing into the website correctly from the beginning. This wasn’t simply about building a website — it was about creating an online platform that would establish trust, excite potential customers and importantly generate enquiries and business opportunities from launch.
INDUSTRY
- Floor Installer
LOCATION
- Liverpool
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
The website was designed to create excitement, showcase possibilities and immediately establish Urban Resin as a professional and trustworthy business. Using the client’s logo as inspiration, Whiteski Digital were given full creative control over the design direction. The website featured:
- A striking homepage video using the Liverpool skyline to reinforce locality and connection
- Dedicated pages for all key resin services
- Strong call-to-actions throughout
- Sticky navigation menus
- WhatsApp messaging integration
- Reviews and trust signals
- FAQs and schema markup
- Galleries and social media integration
As with many new businesses, the client did not initially have a huge bank of professional project imagery available. To overcome this, Whiteski Digital worked alongside other installers to gain permission for additional imagery and also utilised AI-generated visuals to help inspire visitors and demonstrate what was possible with resin installations. This helped create a far more aspirational and visually engaging experience from launch.
The final result was a modern, exciting and highly polished website that stands out strongly within the industry.
03.
Web Development
The website was built entirely on WordPress using Elementor, giving Urban Resin a scalable and easy-to-manage platform moving forward. The build focused heavily on generating enquiries, with contact forms positioned prominently throughout the website and user journeys carefully structured to encourage conversions. We also took care of:
- Website hosting
- Email setup
- Daily backups
- Mobile email setup support
- Ongoing technical support
The client was able to focus fully on building the business whilst Whiteski Digital handled the complete online setup.
04.
SEO
SEO was a huge focus for this project from day one. We understood the importance of getting a brand new business visible online quickly and positioning them strongly within local search results. SEO work included:
- Local SEO landing pages targeting surrounding locations
- Service-specific optimisation
- Meta headlines and descriptions across all pages
- Structured H tags
- Sitemap creation and indexing into Google Search Console
- Google Analytics setup
- Schema implementation
- Performance optimisation
Additional SEO landing pages have since been added following launch to continue driving further enquiries and visibility across key local service areas.
05.
Results
The website delivered instant results for Urban Resin, generating project enquiries shortly after launch and giving the business a professional online presence capable of competing with far more established companies.
The client was extremely happy with the finished result and continues to work with Whiteski Digital as the business grows further online. This project is another great example of how a properly designed website combined with strong SEO foundations can completely transform the opportunities available to a new business.
