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Innov8 UK Group Ltd
01.
The Brief
This client approached Whiteski Digital after seeing the work we had completed for another business within the asbestos industry. They loved the direction, quality and professionalism of that project, but wanted something unique to their own business and branding.
After reviewing their existing website, it was clear there was huge opportunity for improvement. The previous site was very basic, lacked depth, trust signals and structure, and failed to reflect the quality of the business. However, their social media presence looked strong, giving us a clear direction to take inspiration from visually and strategically.
INDUSTRY
- Asbestos Removal
LOCATION
- North-West
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
The website was completely redesigned and built on WordPress using Elementor, allowing for a fully custom design experience tailored specifically to the business. Using their branding, social media content and imagery supplied by the client, we created a modern, engaging and highly professional online platform that immediately stands out within the asbestos industry. The design included:
- Custom headers and layouts throughout
- Dedicated pages for all services
- Strong trust signals across key areas
- Clear call-to-actions and contact forms
- Large volumes of informative and sales-focused content
- A cleaner and more engaging customer journey
The website was designed not only to look impressive, but to convert visitors into enquiries whilst clearly communicating the expertise and professionalism of the company.
03.
Web Development
This was a large-scale website project consisting of approximately 30 pages, including:
- Individual service pages
- Project and case study sections
- Blog areas for ongoing content growth
- SEO-focused landing pages
The website was developed entirely on WordPress using Elementor, giving the client a scalable platform that can continue growing over time. Functionality was built around ease of contact, user experience and future expansion.
04.
SEO
The results from this project have been exceptional. Prior to the redesign and SEO work, the business had generated only 1–2 enquiries across a 12-month period. Following launch and the introduction of local SEO landing pages, the website generated over 10 enquiries within the first couple of months alone.
The investment into the website quickly paid for itself and clearly demonstrated the importance of strong web design, SEO and user experience working together properly. The client was extremely happy with the final result and this project has become the beginning of a strong ongoing relationship with Whiteski Digital as the business continues to grow online.
05.
Results
This project has been a huge success for both the client and Whiteski Digital. The transformation of the business online has not gone unnoticed within the industry, helping position the company as one of the leading names within their sector.
The client had a clear vision for the direction they wanted to take, and Whiteski Digital executed that vision in detail. The increase in enquiries and business opportunities since launch has been exceptional and proves the real value a properly designed and SEO-optimised website can bring to a business.
This is a website that will continue evolving and growing long into the future.
