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SJS Group
01.
The Brief
This client approached Whiteski Digital as their existing website had become tired, dated and offered very little value to the business. The previous site generated minimal traffic, lacked structure and failed to properly communicate who they were, what they did and the quality of projects they delivered.
The brief was clear — modernise the entire online experience, create individual service pages, showcase previous projects and client relationships, and build a website that truly reflected the professionalism of the business.
INDUSTRY
- Mechanical, Electrical & Plumbing
LOCATION
- The Wirral
INVOLVEMENT
- Web Design
- Web Development
VISIT
02.
Using inspiration from the client’s existing branding, logo and van graphics, we created a modern and highly visual website designed to stand out within their industry. We used imagery and completed project work sourced from the client’s Facebook page as a starting point to help bring the website to life.
The finished result delivered a clean, engaging and professional customer journey with strong use of imagery rarely seen within their sector. Sticky navigation, clear call-to-actions and easy access to contact forms were integrated throughout the site to improve enquiries and usability. We also integrated their Instagram feed directly into the website to strengthen the connection between their social media presence and online brand experience.
03.
Web Development
The previous website had been built on Wix, limiting flexibility and future development opportunities. We rebuilt the entire website on WordPress using Elementor, giving the client a much more scalable and easy-to-manage platform moving forward. This now allows the client to make smaller content updates internally with ease.
The website was migrated smoothly from Wix with zero disruption to service. We now securely host the website with trusted ongoing support and daily backups in place to ensure stability, security and performance.
04.
SEO
The previous website had virtually no SEO foundations in place. There was no sitemap, metadata structure or optimisation strategy supporting the business online. Whiteski Digital completed all core SEO setup as part of the rebuild, including sitemap creation, metadata optimisation, page structuring and indexing into Google Search Console. A Google Analytics account was also created and connected to allow proper performance tracking moving forward.
05.
Results
The client was delighted with the finished website, sharing incredibly positive feedback both during the first design preview and again at launch. The new website now properly reflects the quality of their business, provides a far stronger user experience and gives them a platform they can confidently build future growth from.
