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CloudFusion
01.
The Brief
CloudFusion are a forward-thinking cloud and technology solutions provider helping businesses streamline operations, improve connectivity and embrace smarter digital infrastructure. Having previously completed a number of smaller tasks on their existing website, Whiteski Digital were approached to undertake a complete rebuild of the platform. The existing site had become dated, relied on a heavy WordPress theme and page builder, and was difficult to update and manage efficiently.
The objective was clear — create a vibrant, modern and exciting new website that better explained their services, improved the customer journey and positioned CloudFusion as a market leader within their sector.
INDUSTRY
- Business Technology
LOCATION
- Manchester
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
The design phase focused heavily on elevating the overall experience and brand perception. Initially, a full redesign was completed, however alongside the client’s designer we continued refining the experience further using existing branding, copy and design inspiration to take the website to another level. The final result is a completely custom-built website that is visually stunning and genuinely stands head and shoulders above competitors within the industry.
The site features animated scrolling effects, engaging imagery, bespoke layouts, modern typography and a clean UX throughout. Navigation was carefully structured with anchored service sections to improve usability and allow visitors to quickly access the information most relevant to them. The overall design was created to support lead generation campaigns, with strong call-to-actions and free tech review offers placed strategically across the website to help maximise conversions.
03.
Web Development
The website was rebuilt entirely on WordPress using Elementor, giving the client much greater flexibility moving forward when managing and updating their content internally. This project included a large amount of custom development work throughout, including bespoke styling, custom sections and advanced integrations.
HubSpot forms were integrated into the website, with custom CSS applied to ensure all forms matched the overall website styling and branding perfectly. Bespoke case study and blog areas were also developed as these are important long-term growth areas for the business moving forward. Performance was a huge focus throughout the build, with Nitropack implemented and extensive optimisation work completed to ensure excellent loading speeds and user experience across all devices.
In addition, Whiteski Digital migrated the website away from Wix hosting with zero disruption to service, now hosting the site securely with daily backups and ongoing trusted support.
04.
SEO
SEO optimisation was implemented across the entire website build as standard. All pages were structured correctly with optimised H tags, meta headlines and descriptions. The website was also built with speed and performance in mind, achieving an A Grade on GT Metrix and over 95% scores on Google PageSpeed Insights.
The site was indexed correctly into Google, uploaded to Google Search Console and connected with a Google Analytics account, with full access shared directly with the client for ongoing monitoring and reporting.
05.
Results
This was a large-scale project completed over approximately 30+ dev days, but the final result speaks for itself. CloudFusion were over the moon with the finished website and proud to showcase it to both existing and potential clients. As a major part of their future growth and lead generation strategy, the investment into the redesign was invaluable. The new platform now provides a premium online experience that reflects the quality of the business and positions them strongly for future digital growth.
