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Hire a Car Cyprus
01.
The Brief
Hire a Car Cyprus approached us after being impressed by another website we developed in Cyprus. They were launching a new car rental business on the island and needed a comprehensive online presence to attract holidaymakers from the UK. Alongside the website, they sought guidance in establishing their brand identity and identifying strategic opportunities to stand out in the competitive car hire market.
INDUSTRY
- Car Hire
LOCATION
- Cyprus
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
Web Design
For Hire a Car Cyprus, we crafted a website on WordPress with a focus on vibrant colours and imagery to evoke a sense of holiday and trustworthiness. Collaborating closely with the client, we refined the design to ensure it resonated with their target audience. The booking system was a key aspect, designed to be intuitive and user-friendly, allowing visitors to seamlessly book and pay for their rentals. We also implemented an account area with a secure CRM integration, enabling customers to upload necessary documents like driving licenses. The site’s branding, including logos and icons, was meticulously designed to reinforce the company’s identity and credibility.
03.
Web Development
In the development phase, our team built a robust and scalable website infrastructure on WordPress. We incorporated a secure booking system with Stripe payment integration, ensuring smooth transactions for customers. Additionally, we provided easy-to-use stock management tools for the owners to update vehicle inventory, pricing, and special offers. The website was designed to be responsive across all devices, providing a seamless experience for users regardless of their platform.
04.
SEO
To enhance online visibility, we devised an SEO strategy tailored to Hire a Car Cyprus’ target market and competitive landscape. We conducted thorough keyword research and optimised the website’s content and structure to improve search engine rankings. Additionally, we developed a microsite aimed at specific SEO keywords to expand their online reach further. By implementing best SEO practices and ongoing optimisation efforts, we positioned Hire a Car Cyprus for success in attracting holidaymakers and establishing a strong presence in the Cyprus car hire market.
