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SMP Clinic


The Brief

The SMP Clinic, a leading provider of Scalp Micropigmentation Treatments and training based in Macclesfield, sought Whiteski Digital’s expertise to revamp their website and establish a refreshed brand identity. With a focus on enhancing the website’s aesthetics, functionality, and overall style, the SMP Clinic aimed to reaffirm its position as an industry leader and showcase its unparalleled expertise and services.






Web Design

Whiteski Digital embarked on a comprehensive redesign project to elevate the SMP Clinic’s online presence. Working closely with the client, we crafted a visually stunning website that exuded professionalism and sophistication. The new design featured custom elements, including a captivating hero section with bespoke designs, cohesive brand icons, and strategically placed before-and-after image displays to highlight the clinic’s exceptional results. Mobile-friendly galleries and intuitive navigation were incorporated to enhance the user experience, while WhatsApp integration and booking forms provided seamless communication and appointment scheduling for clients. Additionally, informative sections detailing the benefits of the clinic’s training classes were strategically integrated to attract prospective students and reinforce the clinic’s authority in the industry.


Web Development

The development phase focused on translating the design vision into a fully functional and user-friendly website. Leveraging the power of WordPress, our team implemented custom features and functionalities tailored to the SMP Clinic’s specific requirements. Commerce capabilities were seamlessly integrated to facilitate future transactions, while ongoing maintenance and support were prioritised to ensure the website’s longevity and optimal performance. Hosting services were provided by Whiteski Digital to guarantee reliability and security for the SMP Clinic’s online platform.



For the SMP Clinic website, our SEO strategy focused on optimising the site structure for strong H tags and meta descriptions across all pages. We indexed the sitemap into Google Search Console and implemented Google Analytics for performance tracking. During the design phase, we identified and resolved issues with duplicate content to enhance search visibility. Our ongoing monitoring ensures continuous improvement in search engine rankings and overall site performance.



Upon completion, the SMP Clinic expressed immense satisfaction with the outcome of the project. The revamped website not only met but exceeded their expectations, earning praise from both owners for its visually appealing design and enhanced functionality. The SMP Clinic now boasts a modern, professional online presence that accurately reflects its status as a leading name in the industry. With plans to utilise the website as a reference for future students and ongoing collaboration with Whiteski Digital for updates and improvements, the SMP Clinic is well-positioned for continued success and growth in the competitive market. This project stands as a testament to Whiteski Digital’s commitment to delivering exceptional results and exceeding client expectations.

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