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Spartn Resin
01.
The Brief
Spartan Resin, an epoxy resin installation company based in Leeds, approached us with a unique challenge. Despite being an established business, they had never invested in a website, relying solely on social media channels for their online presence. Recognising the importance of having a professional website to install confidence and attract potential customers, Spartan Resin sought our expertise to create their first-ever online platform. Our task was twofold: educate the client on the significance of a website in today’s digital landscape and deliver a sleek, modern design aligned with their brand identity. With minimal input from the client, we were entrusted to craft a visually appealing website that would showcase Spartan Resin’s expertise and attract new business opportunities.
INDUSTRY
- Flooring Specialist
LOCATION
- UK
INVOLVEMENT
- Web Design
- Web Development
- SEO
VISIT
02.
Website Design
Our initial focus was on creating a visually striking website that exuded professionalism and confidence, aligning seamlessly with Spartan Resin’s brand identity. With minimal input from the client, we meticulously designed and curated content, leveraging captivating images of completed projects provided by Spartan Resin.
Within just 24 hours of launching the website, the client received their first enquiry, resulting in immediate returns on their investment.
03.
Web Development
Leveraging the power and flexibility of WordPress, we crafted a dynamic and visually stunning website that showcases Spartan Resin’s expertise and craftsmanship. One of the key highlights of this project was the implementation of extended custom sections for case studies, allowing Spartan Resin to highlight their portfolio of completed projects and effectively demonstrate their capabilities to potential clients. Additionally, we integrated lead magnets and pop-up forms strategically throughout the site to capture valuable leads and enquiries, empowering Spartan Resin to connect with prospective customers seamlessly. To ensure optimal email deliverability, we set up an SMTP server and implemented redirects on email communications, enhancing the reliability and efficiency of their email system. Furthermore, we prioritized site security by deploying Wordfence, a top-tier security plugin, to safeguard against potential threats and vulnerabilities.
As a testament to our commitment to ongoing support and development, we continue to collaborate with Spartan Resin to enhance their website, incorporating new photos, videos, and content updates to keep their online presence fresh, engaging, and impactful.Â
04.
SEO
For Spartan Resin, our focus extended beyond website design to encompass a comprehensive SEO strategy aimed at maximising online visibility and driving targeted traffic. Leveraging our expertise in search engine optimisation, we conducted thorough keyword research to identify high-value terms relevant to epoxy resin installations in Leeds and surrounding areas. With strategic optimisation of on-page elements such as meta tags, headings, and content, we aimed to enhance the site’s relevance and authority in search engine algorithms. Additionally, we implemented off-page SEO tactics, including local business listings and backlink outreach, to further solidify Spartan Resin’s online presence. Through continuous monitoring, analysis, and refinement, our SEO efforts aimed to propel Spartan Resin to the forefront of search engine results pages, driving increased visibility, traffic, and ultimately, business growth.
